Strategy in Action. Zurich Insurance Essay Example | Topics and Well Written Essays - 3000 words

Strategy in Action. Zurich Insurance - Essay Example The major issues addressed involves how effective business strategies are adopted by Zurich Insurance, and how can they improve the strategies to run the business in better and efficient way. The analysis is executed through SWOT and PESTLE analyses to identify the internal strengths and weaknesses and uncontrollable external opportunities as well as threats are identified by overall industry analysis, value chain analysis and other telescopic observation matrix. The study has revealed that through customer-centric approach Zurich Insurance can sustain and make growth in the coming years as the prospect for industry is generally found to be quite promising. The life-insurance segment can also provide further leverage for the company in the coming years as the demand for such financial product is increasing among people. Zurich HelpPoint can provide the company certain advantages in attaining their objectives in future. Zurich Insurance is an international company that is engaged with the rendering of financial services related to insurance-based sector. The services provided by Zurich Insurance are vehicle insurance, life insurance, business insurance, building insurance along with pension and investments. The market in which Zurich operates its business is highly competitive. The vision of Zurich Insurance is to be the leader in rendering of economic safeguard as well as investment solutions in relation to customer requirements, financial performance along with employee motivation. The company’s philosophy is to focus on ‘Customer Centricity’. They emphasise on individual customers that can assist them to reinforce the brand. Moreover, the company also puts attention towards its employees as the employees work as ‘one team’ (Zurich, 2011). ... es 3.1 Vision Zurich Insurance is an international company that is engaged with the rendering of financial services related to insurance-based sector. The services provided by Zurich Insurance are vehicle insurance, life insurance, business insurance, building insurance along with pension and investments. The market in which Zurich operates its business is highly competitive. The vision of Zurich Insurance is to be the leader in rendering of economic safeguard as well as investment solutions in relation to customer requirements, financial performance along with employee motivation. The company’s philosophy is to focus on ‘Customer Centricity’. They emphasise on individual customers that can assist them to reinforce the brand. Moreover, the company also puts attention towards its employees as the employees work as ‘one team’ (Zurich, 2011). 3.2 Mission Statement Mission statement of any organisation can be stated to be a reflection of its core principl es, identities and values. Mission statement shows the future perspective of the company. The target market segments for the company are individuals, small along with medium-sized businesses and key global corporations. The mission statement of Zurich Insurance is as follows: â€Å"We’re working to become the UK’s leading provider of financial services, giving you customer service you’ve never experienced before. We’re committed to doing the right thing, in the right way and for the right reason for you, our employees and the communities we work in† (Zurich, 2011). The aim of the company is to eradicate the obstacles that prevent people from the ultimate utilisation of their earning (Zurich, 2011). 3.3 Corporate Objectives The corporate objective of the company towards environment is aimed to decrease

Business Research Essay Example | Topics and Well Written Essays - 500 words

Business Research - Essay Example Since historical times, researchers have performed harmful experiments on fellow human beings, all for their selfish gains, disregarding the established rules, regulations and ethical principles (Eckart, 2006). What is more, these tests have been done illegally, minus the knowledge, consent, or even the informed consent of participants. For instance, study subjects have been injected with deadly or debilitating pathogens, exposed to deadly biological and chemical weapons, toxic and radioactive chemicals, surgical experiments, and mind-changing drugs (Eckart, 2006). Unfortunately, children are the most targeted and affected group in these experiments. This case study on unethical business research features a former gastroenterologist at Londons Royal Free Hospital named Andrew Wakefield. In 1998, Wakefield published in the Medical Journal Lancet, a study in which he linked the triple Measles, Mumps and Rubella (MMR) vaccine with autism and bowel disorders in children. In addition to t his publication, Wakefield made public statements that made the public to panic and avoid the vaccine. Later, the study by Wakefield would be discredited and the MMR vaccine declared safe for use. In fact, the UK authorities later discovered that the manner in which the gastroenterologist had conducted his research was unethical (Harrell, 2010). According to the General Medical Council’s ruling, Wakefield had conducted himself not only dishonestly but also irresponsibly with an uncaring disregard for the child-participants. Nonetheless, Wakefield would term the ruling unjust and state that he had no regrets over his findings. The General Medical Council criticized Wakefield for various misconducts including his use of invasive tests such as colonoscopies and spinal taps on the children with utter disregard to the side effects of these methods on the children and his method of obtaining blood samples by bribing the children with $8 during his son’s birthday (Harrell, 2010).