Thursday, January 23, 2020

Personal Narrative - Christmas Memory Essay -- Personal Narrative Essa

I think Christmas has always been one of my favorite holidays. Maybe because of the special atmosphere that you can feel everywhere, in shops, restaurants , pubs and even streets, where you can hear the magical carols, or maybe it's because of its religious background, but what I can tell you for sure is that I can't think of anything more exciting than the image of the entire family preparing the Christmas Tree or fixing the Christmas dishes. When I think of Christmas the first thing that pops into my mind is the delicious Chocolate Cake that only my grandma knows how to prepare. Perhaps this is the reason why, every year, my family and me try to spend our holiday at our grandma's place. So, every year, we all step into the car and try not to think at the long road that we have in f...

Wednesday, January 15, 2020

Hotel paper Essay

As a business entrepreneur my investments have focused into the hotel industry. One of my biggest goals is to build and open my own hotel to start my own business. I have done some research and I find myself well suited to be able to operate a franchised brand hotel. I have a well thought out strategy that will help me become successful in the lodging industry. Within this paper I will allow myself to guide you through the steps I will take to follow and accomplish this goal of mine. A franchise is a right granted to an individual or group to market a company’s goods or services within a certain territory or location. The franchisor sells the rights to the franchisee and then typically receives a fee for ongoing support, therefore having a vested interest in the success of each franchise. I chose to go the franchise way because I feel that I would have more support and profit coming in from franchising due to the fact of my lack of hotel business experience. I love to take risks but if I started from scratch in the lodging industry it would be an epic fail. Also from my search I have came across great reasons of why franchising would work for me. Some of the advantages are there is a higher likelihood of success since a proven business formula is in place. The products, services, and business operations have already been established. Bankers usually look at successful franchise chains as having a lower risk of repayment default and are more likely to loan money based on that premise. The corporate image and brand awareness is already recognized. Consumers are generally more comfortable purchasing items they are familiar with and working with companies they know and trust. Franchise companies usually provide extensive training and support to their franchisees in effort to help them succeed. Many times products and services are advertised at a local and national level by the main franchise companies. This practice helps boost sales for all franchisees, but individual franchisees don’t absorb the cost. (businessmart.com,2012) As I came across of many franchise hotels I have decided to go with Country Inn and Suites. From the franchise opportunities they give to their well-established business I think it would be a great opportunity for me. Country Inns & Suites by Carlson’s brand beyond 500-plus locations -including adding more to their nearly 30 international locations on the map. Their marketing logos and techniques have inspired me to open up one their franchise locations where I feel business will come blooming. Country Inns & Suites by Carlson is a leading mid-market brand known for providing a caring, consistent and comfortable hospitality experience delivered with a touch of home. The brand currently operates 483 hotels throughout the world and has 43 properties currently contracted and under development. This homegrown brand will expand by an additional 250 hotels globally by 2015 primarily in the U.S., Canada, India and Mexico. (Carlson Rezidor hotel group, 2012) From my research I’ve done the Carlson hotels give great opportunities to business people who want to franchise and assist them with building their business up. From the way they have expanded since 2012 until now gives me an opportunity to grow within the brand. And from my learning’s they are continuing to grow as a big nation so why not join and help build a future within the franchise. I find franchising with them a benefit because they are also successful with other hotel brands they also market the Radisson Hotels, Park Plaza, and Missoni Hotels. Like I’ve stated before they are a midsized hotel brand and I feel that I would be able to handle this type of environment than jumping into a bigger sized hotel franchise. What markets the Country Inn and Suites: Country Inns & Suites By CarlsonSM treats guests like family. It’s a brand approach that resonates with our audiences, making us one of the fastest growing hospitality brands in the world. We believe that by managing our business in a responsible manner, we build trust, build relationships and achieve great hospitality. And when we operate in a way that is respectful of human rights, socially equitable and environmentally sustainable, we can better meet our social and economic responsibilities. Their responsible business strategy includes taking responsibility for diversity, inclusion, and the health and safety of our employees and guests; showing leadership in social and ethical responsibility issues in the company as well as in the community; and reducing our negative impact on the environment. (Carlson website, 2012)Having this kind of mentality in a business brings great success and satisfaction. Although they have been a successful lodging business they have had their down falls from the beginning. My business will hold around 110 rooms giving a wide variety of rooms for guest to come in. The design and interior dà ©cor is based off the eligible choices the franchise brand offers. From the marketing to the building the franchise offers new business franchisee opportunities to help them build a secure business while using their label. At my hotel management I would like for my management team to always work as a team and always be cordial with the guest. My hotel will have also a housekeeping department such as a marketing department and management department. As I build my hotel I am highly securing the hotel by placing securities systems and adding set rules for after hours for our guest security. To keep the hotel secure I would integrate both technological security and security staff on site, also fire safety security and alarms for local services when needed. My target market would be based on middle and upper class target market because the way the hotel is set up gives the middle class and upper market a feel like they are at home although this doesn’t mean I am not open to advertising to get any type of business. I believe that having an open business that directs to all ages will bring in more guests and they will leave satisfied. Our beautiful amenities have something for everyone in the family to enjoy. Some of my marketing strategies are revenue management, simple advertising such as (internet, radio, and television). Also for great marketing techniques I believe in allowing the guest to give feedback on our staff and location to allow us to update and change things if we have to. One important marketing strategy is to keep marketing deals for guests who have to budget their vacations and stay with us instead of other hotels. Also by having a strong marketing team who just focuses on marketing the hotel will keep the business flowing. I would hire potential candidates for this department because I find it to be the heart of the hotel. Marketing would be a very important area for the beginning of my hotel. The marketing team has to strategize to know how to target all ranges of market by showing off the image and location of the hotel because it is important for guest to feel that they are at a safe location and environment. One main key point is that the customer tends to make decisions on buying a product or a service based on their perception of the value and satisfaction that the product or service delivers. From the company’s point of view the goal of marketing is to first build and then manage profitable customer relationships. As part of my marketing technique I have also thought about having a SWOT analysis made for my business to have an idea on where I am putting myself at in the business. As the years have gone by the brand Country Inn became more of a competition out in the market world. They have changed up the style and input many more things as part of their services that have made them a stronger brand. As for competition I know that there are many more hotels with higher standings and bookings that this franchise and would be a 50/50 chance in making it. A lot of other competitors seek the same target market and sales that I would but I am highly secure the team and hotel I build will be successful. Some of the hotels targeting the same target market are Four Seasons Hotels, Hilton, and Radisson Hotels. Some of the strengths are Top notch service and excellent customer service, Globally in over 75 countries, Goodwill from Employees and customers, they offer really go deals and promotional offers hence attracting more customers, Parent group adds to brand value and, High Brand Recall. Their weaknesses are The brand name comes with a perception of being expensive, Current economic status is bound to take a toll on spending power and, Still trying to establish itself in the emerging economies. Throughout this research I have come across many different types of competition sources. The variety of the amenities they offer is part of the competition also the service they offer and the guest satisfaction rating is important. The way they are dedicated to keeping their business they are dedicated to their design and comfy look. Product & Services: Exterior Color Palette Be Our Guest Service Exterior Signage Key Cards & Jackets Do Not Disturb Signs The Living Room Brand Flag Country Bed Guest Service The Servery Country Bath Free High-Speed Internet Breakfast Room Read It & Return Notepads & Pens Iconic Fireplace Employee Uniforms Business Cards Flat-Screen TVs Swimming PoolB Bath Amenity Program Sales Kit Folders Fitness Center Business Center The Veranda Standard Interior Design Package Wide open spaces, unique destinations, comforts of home, distinctive design, amenities and welcoming hospitality make Country Inns & Suites one of the most successful midscale brands in the world and one of the most attractive business opportunities in the hotel industry. At Country Inns & Suites, our approach to providing the best service in their segment is a little different than what you would typically expect. The amenities they over are great, simple and enjoyable to everyone and anyone. Guest is a service philosophy that encourages employees to serve guests with the same kind and caring spirit given to friends when they’re being hosted at home. The brand’s employee training program has generated tremendous employee engagement scores and high overall guest satisfaction. The service they offer makes you feel that you are welcomed and at home safely. I myself has experienced a stay at this brand hotel I loved it. From the guest service they offered to the design of the guest room was great. Country Inns & Suites features traditional architecture and a transitional, residential interior design with the brand’s signature, plank lobby flooring and welcoming fireplace. Each hotel offers free high-speed Internet access, a fitness center, a business center and attractive, comfortable furnishings that blend rich woods and natural earth tones. Additional distinctive amenities include: Be Our Guest Breakfast a newly expanded complimentary breakfast buffet that features hot and fresh options such as waffles, build-your-own breakfast burritos and omelets. And it’s now served on classic dining ware instead of disposable dishes. For those on the run, a new grab-and-go bar allows guests to pick up a hot beverage along with fruit and a granola bar as they head out the door. In conclusion this is a broad plan that I would follow to succeed in the industry when building my own hotel. Like I previously stated I would receive more help within the brand itself to know more in depth of how to follow the right steps to build up the business. Within the first five years I plan on turning profit by keeping up my marketing team on task to build a secure clientele and also being aware of what the guest are asking for to keep them satisfied. For a hotel I believe that keeping the guest happy and secure is a great motivation to keep a business flowing although some guest aren’t always right majority of business comes from people who pay for what they deserve without hesitation. Resources: http://www.franchiseexpo.com/franchises/country-inns-suites-by-carlson#sthash.nGoiQkry.dpuf http://franchises.businessmart.com/advantages-disadvantages-of-owning-a-franchise.php http://www.carlson.com/opportunities/country-inns-and-suites.do http://www.investopedia.com/terms/s/swot.asp http://www.1000ventures.com/business_guide/crosscuttings/swot_analysis.html http://www.countryinns.com/?se.bng.cis_cmp37=

Sunday, December 29, 2019

The Nature of Contracts in The Merchant of Venice Essay

The Nature of Contracts in The Merchant of Venice nbsp;nbsp;nbsp;nbsp;nbsp;In Shakespeare’s play The Merchant of Venice there are two major contract’s made, a contract is any promise or set of promises made by one party to another for the breach of which the law provides a remedy. The promise or promises may be express (either written or oral) or may be implied from circumstances. The first contract in the play that I discovered is one between Portia and her father. Nerissa telling Portia : nbsp;nbsp;nbsp;nbsp;nbsp;â€Å"Your father was ever virtuous; and holy men at their nbsp;nbsp;nbsp;nbsp;nbsp;death have good inspirations: therefore the lottery, nbsp;nbsp;nbsp;nbsp;nbsp;that he hath devised in these three chests of†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;The next contract I discovered is between Shylock and Bassanio. Shylock is speaking to Antonio: nbsp;nbsp;nbsp;nbsp;nbsp;â€Å"O father Abram, what these Christians are, nbsp;nbsp;nbsp;nbsp;nbsp;Whose own hard dealings teaches them suspect nbsp;nbsp;nbsp;nbsp;nbsp;The thoughts of others! Pray you, tell me this; nbsp;nbsp;nbsp;nbsp;nbsp;If he should break his day, what should I gain nbsp;nbsp;nbsp;nbsp;nbsp;By the exaction of the forfeiture? nbsp;nbsp;nbsp;nbsp;nbsp;A pound of mans flesh taken from a man nbsp;nbsp;nbsp;nbsp;nbsp;Is not so estimable, profitable neither, nbsp;nbsp;nbsp;nbsp;nbsp;As flesh of muttons, beefs, or goats. I say, nbsp;nbsp;nbsp;nbsp;nbsp;To buy his favour, I extend this friendship: nbsp;nbsp;nbsp;nbsp;nbsp;If he will take it, so; if not, adieu; nbsp;nbsp;nbsp;nbsp;nbsp;And, for my love, I pray you wrong me not.† nbsp;nbsp;nbsp;nbsp;nbsp;(Act. i, scene ii 786-989) The nature of the contract between Bassanio and Shylock( a Jewish moneylender), is if Shylock loans Bassanio 300 ducats he will waive it as long as Antonio promises him a pound of flesh as collateral. nbsp;nbsp;nbsp;nbsp;nbsp;The question now becomes are these two contracts moral? In my opinion no they are not moral. In the contract between PortiaShow MoreRelated A Comparison of Justice in The Tempest and Merchant of Venice738 Words   |  3 PagesJustice in The Tempest and Merchant of Venice nbsp; In both Merchant of Venice and The Tempest, Shakespeare proposes ideas of justice and mercy that hold true in both plays. In order to see if the actions taken were just and/or merciful, definitions of these words must be set up. 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This is seenRead MoreThe Case of Shylock vs. Antonio in The Merchant of Venice3461 Words   |  14 Pagesï » ¿Case Shylock vs. Antonio in The Merchant of Venice William Shakespeares tragic comedy The Merchant of Venice is recognized for the complex concepts that it puts across, considering that it relates to a wide range of fields. The English poet and playwright is also known to have incorporated a great deal of concepts into his plays with the purpose of appealing to an educated public. The Merchant of Venice is clearly legal in nature, considering the numerous law references present in theRead MoreBackground and Influence: Merchant of Venice1447 Words   |  6 Pagesturning some people into aliens in their own country. The battles existed between Catholics, Jews, and Protestants although, for the majority of the time, the Protestants pitted the Jews and Catholics on the same side, against themselves. In The Merchant of Venice, a play that was later dubbed a comedy, tragedy was just as evident. I believe that the tragedy of the play was the reality of the situation the play encompassed. It cannot be a coincidence that there is such a parallel of situations thatRead MorePortia s Speech From Act 3 Scene 2 Of William Shakespeare s The Merchant Of Venice1352 Words   |  6 PagesPortia’s speech from Act 3 scene 2 of Shakespeare’s The Merchant of Venice, not only directly targets the sex and gender system of Elizabethan England, but also highlights on a number of major themes of the play such as; the law, finances, gender roles and indeed the reversal of. It also takes the somewhat ambiguous title of the play and creates a â€Å"mercantile metaphor† which can be seen projected through Portia throughout this speech. From the outset the language contains embedded references to Portia’s

Saturday, December 21, 2019

Concrete Structures Collapsing while under Construction Coursework

Essays on Concrete Structures Collapsing while under Construction Coursework The paper "Concrete Structures Collapsing while under Construction" is a good example of coursework on engineering and construction. Cases of concrete structures collapsing while under construction have been taking place ever since concrete started being put in formwork. Causes and cases of such kind of structural failures have been recorded as well as documented in several journals, articles and texts. This report will focus on collapse of a 16 storey building that took place on 25th of January 1971 at 2000 Commonwealth Avenue in Boston, MA (Nawy, 2008). The project-The The apartment structure was made up of cast-in-place with a reinforced concrete level slab having a middle elevator shaft. Generally, this sort of construction is common with buildings having multi-stories since they only need a minimal slab width which lessens the general elevation of the building. The 2000 Commonwealth Avenue building had a design of 16 stories inclusive of a mechanical room on top of a 5-foot crawl space on its roof. In addition, the building also comprised of 2 levels of basement parking. The first floor comprised of ancillary spaces, swimming pool together with one apartment, whereas the 2nd up to 16th floor had 132 apartments (Nawy, 2008).Type of form/structure-The method used in construction was that of a level plate waffle slab having solid slabs at its column caps. This was actually the very first time motorized buggies were used in the pouring of such a structure as this. Thus the collapsed floor was the 1st one above grade propped up on 2 t iers of shores totaling 22’ high. The weight of the buggies was 3000 lb loaded having been run at 12mph. There was a total of 8 buggies when the structure failed with approximately 500 cubic yards of concrete having been placed already. Investigations later laid the blame exclusively on insufficient prerequisites in the formwork to defy lateral forces.Cause of failureThe failure was due to the following problems; engineers’ structural specifications were not followed, there was no concrete design strength as well as the shoring and if present, it was removed quickly. In addition, reinforcement was improperly placed, minimal control of construction site, lack of engineering or architectural inspection done and finally the city of Boston did not provide adequate inspection (Nawy, 2008).The consequences-the collapse resulted in the death of 4 workers and 20 others injured. There was also destruction and loss of building materials and other resources.In conclusion, several lessons can be learned from this failure such as the importance of adhering to building controls at every stage of construction. If adequate measures were implemented to ensure that original and proper design was followed, failure would not have taken place (Nawy, 2008).

Friday, December 13, 2019

Of Mice and Men Intro and Conc Free Essays

Introduction and conclusion to ‘of mice and men’ essay Introduction My topic of this essay is ‘How John Steinbeck develops the character of Lennie throughout the novel’ My first point is that Steinbeck develops Lennie’s character very frequently throughout the novel however there are times where Lennie doesn’t develop at all such as when he says ‘im gonna tend the rabbits’ over and over again this shows how Lennie hasn’t developed and keeps going on about the same thing and shows no change at all. Also the fact that Lennie is portrayed as a child links to this as children always rant for something over and over again another quote to show this would be ‘an im gonna live off the fatta the land’ which shows that Lennie has hopes and dreams like a child does. This fact links to the point that John Steinbeck likes children a lot and says that children have a sense of specialty so this is maybe why Steinbeck has decided to portray the character of Lennie in this manner. We will write a custom essay sample on Of Mice and Men Intro and Conc or any similar topic only for you Order Now Conclusion Overall I think that John Steinbeck has developed the character of Lennie many times throughout the novel and mainly this links to the ‘Lacan mirror theory’ which shows that children only really express their real identities when they see themselves for the first time in a mirror and this fact links to Lennie as he doesn’t know his own strength until he crushes Curley’s hand this shows that Lennie doesn’t know himself very well and therefore shows development in his character as he is becoming more independent and bold but there are also times where he reforms into a child again. Lastly I would like to say that there have been various developments in Lennie’s character and John Steinbeck has carried them out in a very structured way. How to cite Of Mice and Men Intro and Conc, Essay examples

Thursday, December 5, 2019

Public Policy in Food and Agriculture

Question: Discuss about the Public Policy in Food and Agriculture. Answer: Introduction: In economics, the income elasticity of demand and the cross-price elasticity of demand are two important concepts. The income elasticity of demand is the proportion of change between the demand of a product and the income level of end user. It measures the correlation between a change in required quantity and a change in consumers income (Hall and Lieberman, 2007). Along with this, the income elasticity of demand can be used to decide whether a good is a normal good or an inferior good. According to this, a normal good has an optimistic income elasticity of demand. For example, when the demand of a product boosts with an increase in the income level and declines with decrease in income level, then it provides a positive value for the income elasticity of demand. A positive income elasticity of demand points towards a normal good. Apart from this, an inferior good has a pessimistic income elasticity of demand. For case, when the demand of a good declines with an increase and amplifies with a decrease in the income level, in that case the demand is negative and the good would be considered as an inferior good (Frank, Jennings and Bernanke, 2012). On the other hand, the cross-price elasticity of demand is the receptiveness of demand for a good or service to a change in the value of the other good or service. The cross-price elasticity of demand also can be used to find out whether two goods are substitutes or complements. According to the cross-price elasticity of demand, substitute goods have a positive cross-price elasticity of demand while complements goods have a negative cross-price elasticity of demand. For example, when the price of one good raises and the demand for another good enhances, then the both goods are substitute goods. Apart from this, when the price of a product increases and the demand for the other product decreases, in that case both goods are complement goods (Besanko and Braeutigam, 2010). In this way, it can be assumed, both income elasticity of demand and the cross-price elasticity of demand are two important terms in the field of economies. In economics, a production possibility curve (PPC) is a curve that represents all the possible permutation of two goods with secure resources as well as technology. In other words, it also can be said that, the production possibility curve is an important model of scarcity as well as efficiency. The model plays a significant role to explain that how the economy of a nation may produce two products only by taking two goods into consideration (Rittenberg, 2008). Along with this, this visual model illustrates all the production possibilities that a nation has between two goods. The model mainly focuses on the concept of opportunity cost in order to provide the best economic decision to a nation or producer. The PPC states that all the inputs must be used proficiently to produce all the possible things through these two goods. In addition to this, it should also be noted down that, a bowed PPC curve points out that the trade-off between the two goods is not stable. Moreover, the PPC curve bows outwards as a consequence of the law of increasing opportunity cost. In other words, it also can be said that, a bowed outward PPC curve takes place at what time additional units of output of a good require larger declines in another good (Ross, Westerfield and Jordan, 2012). The notion of comparative advantage plays a major role in the production possibility curve. It is because of with the help of comparative advantage, a produce becomes able to choose a better product in place of the other product. An example of drainpipes and butter would be very helpful to understand the role of comparative advantage in PPF curve. In the context of economics, several resources are more proficient in order to produce one product in preference to another product. Metalworkers are more capable to produce drainpipes whereas farmers are more competent to produce butter (Berk, 2012). Along with this, if the economy of a nation is willing to produce drainpipes then it will use both metalworkers as well as farmers in the production process. In contrast, if the economy is willing to produce butter then it will use farmers instead of metalworkers. A low opportunity cost is the main reason behind it. It is because of the farmers can offer comparative advantages to the economy of a nation. On the other hand, if the economy of a nation is willing to produce more butter then it will take metalworkers into consideration. This shift of metalworks into farming industry will create big loss in drainpipes and small profits in butter. It is because of the metal workers has a comparative advantage in the production of drainpipes (Gitman, Juchau and Flanagan, 2010). As a consequence, the opportunity cost of added butter will be big because of the economy of a nation is willing to produce butter in place of drainpipes. In this case, the PPF curve will bow outward because of the p roduction of butter will reduce the production of drainpipes. It is true that, in the field of economics, the long-run market supply curve for a perfectly competitive industry depends on factor prices. For example, the long-run supply curve for a perfectly competitive industry depends on the different types of factor prices because of increase or decrease in the long run as a result of expansion of the output of the industry. In addition to this, the long run market for a perfectly competitive industry confirms that the firms have decrease, constant, and increasing cost (Booth, Cleary and Drake, 2013). Along with this, the long run market supply curve for a perfectly competitive industry also reflects and represents different quantities of good by which all the firms in the industry along with each other would be willing to supply at different prices when the industry is in the long run equilibrium. This situation is show the reaction of whole industry to change in the factor price when all the demand induced changes are taking into considerati on. On the other hand, it is also important to know that, the long run market supply curve in a perfectly competitive industry is also represents a set of price as well as the amounts. In the same way, the prices would be same or equal to the minimum average full costs of the firms. At the same time, the amounts are the equilibrium output of the industry at the each price. Along with this, the long run market supply curve in a perfectly competitive industry may be horizontal positively sloped or negatively sloped. It is because the long run market supply curve depends on the external diseconomies as well as economies (Brigham and Houston, 2013). Hence, on the basis of above analysis, discussions and facts, it can be said that, the long-run market supply curve for a perfectly competitive industry depends on factor prices. In the context of economics, price ceilings and price floors are two important price control tools. In other words, it also can be said that, both price ceilings and price floors are the major examples of government intervention and also play a significant role in order to change the market equilibrium. Along with this, price ceilings refer as the maximum prices of meticulous goods and services that are set by the government of the nation (Azzam, 2009). Moreover, price ceiling becomes a subject of problem at what time the government set them below the market equilibrium price. In contrast, price floors refer as the minimum prices of particular goods services. Price floors are the subject of concern while they are situate above the equilibrium price. On the other hand, price ceilings and price floors are similar to taxes. Price ceilings are close to taxes on producers. It is because of price ceilings play a major role in order to transfer the surplus of producers to consumers. They shrink surplus of producers and shift it to others. As a result, they turn out to be taxes to producers and subsidies to consumers (Brealey, Myers and Marcus, 2012). In the same manner, price floors akin to taxes on consumers. It is because of price floors condense surplus of consumer and also transfer it to producers. As a consequence, price floors are taxes on patrons and subsidies to manufacturers. For this reason, both are like taxes as they produce distortions from market equilibrium. Apart from this, they bore are also different from taxes. It is because of both price ceilings and price floors generate surpluses while taxes do not create surpluses. Moreover, taxes also give profits to government whereas price ceilings and price floors do not gran t proceeds to government (Ross, Westerfield and Jaffe, 2012). Consequently, it can be assumed that, they both are different from taxes. References Azzam, A. (2009). Public Policy in Food and Agriculture. USA: EOLSS Publications. Berk, D. (2012). Corporate Finance: The Core, 3rd Edition. Australia: Pearson Education. Besanko, D. and Braeutigam, R. (2010). Microeconomics, 4th Edition. UK: John Wiley Sons. Bodie, Z., Kane, A. and Marcus, A. (2010). Essentials of Investments, 8th Edition. Australia: McGraw-Hill. Booth, L., Cleary, S. and Drake, P. (2013). Corporate Finance. Australia: Pearson Education. Brealey, R., Myers, S. and Marcus, A. (2012). Fundamentals of Corporate Finance, 7th Edition. Australia: McGraw Hill. Brigham, E., F. and Houston, J. F. (2013). Fundamentals of Financial Management, 13th Edition. USA: Cengage Learning. Frank, R., Jennings, S. and Bernanke, B. (2012). Principles of Microeconomics, 3rd ed. Australia: McGraw Hill. Gitman, L., Juchau, R. and Flanagan, J. (2010). Principles of Managerial Finance, 6th Edition. Australia: Pearson Education. Hall, R. and Lieberman, M. (2007). Microeconomics: Principles and Applications, 4th Edition. USA: Cengage Learning. Rittenberg, L. (2008). Principles of Microeconomics. Australia: Flat World Knowledge. Ross, S., Westerfield, R. and Jaffe, J. (2012). Corporate Finance, 10th Edition. Australia: McGraw Hill. Ross, S., Westerfield, R. and Jordan, B. (2012). Fundamentals of Corporate Finance Standard Edition, 10th Edition. Australia: McGraw Hill.